A one-page website is a great way to sum up your business.
But is a one-page website actually the best choice for you? Or would a multiple-page website suit you better? This article will give you the answers to these questions along with more tips for the perfect one-page website.
What is a one-page website in Chicago?
A one-page website is a website made up of just a single page. All the information that visitors need to know about you and your business is concisely presented on this one page. This includes your offers, your company profile, your contact information, and more.
If you’re wondering about the legal notice, privacy policy, etc.—a one-page website requires these too. However, as with other websites, they’re outsourced to suitable subpages. This way, they don’t distract from the content on your main page. A one-page website usually consists of several pages, even if the vast majority of visitors only see one of them.
Who is a one-page website for?
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A one-page website focuses on the fundamentals. It’s not for extravagant company descriptions or detailed product descriptions. One-page websites are a great option if you want to clearly present a limited amount of information.
We create one page website for small businesses.
One-page websites are ideal for:
Freelancers and self-employed people
Small businesses with simple offers
Cafés and restaurants in the city of Chicago or suburbs
Product launches and campaigns
Events, celebrations, and anniversaries
Brand guidelines are basically your Brand Bible. This is a document that holds all the ins and outs of your business and can be a useful resource for decision-making, employee training, and outside partnerships. If you're hiring a new employee or partnering up with another business, vendor, or content marketing service, such guidelines will help them understand who your brand is. This is particularly important if you're having an outside source create marketing content for you. The brand guidelines will help them understand your brand message when creating any marketing material.
Your brand guidelines should include:
Brand mission statement and vision
Values
Brand story
Logos
Typography
Photography or imagery
Brand voice
Sample copy
Audience personas
While brand guidelines take time to create, it’s essential for success. Thats why our company Intelligent Advertising is here to help you with any of your marketing needs.
These marketing tips may seem like a lot to do, especially if you're running a small business by yourself or with just a few employees. And that's where small business branding consultants and freelancers come in. Many people – creatives in particular – offer small business branding services as a side hustle. You might not be able to afford a full branding agency, but you can probably find room in your budget for a freelancer or two.We van help to create your brand and position it on the local level.
Whichever direction you choose, just make sure you don't skimp on your branding strategy. It’s the first impression of your business and how your customers will remember you. Make it coun and call us today!
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- Vanity numbers are easy to remember so they’re great for companies who do business over the phone on a national level or those who spend a lot of money on display advertising, like a billboard. Relying on customers to remember the 10 digit number they just saw on a billboard as they pass on the highway is simply unrealistic. Expecting them to remember something like 1-800-LAWYERS as they drive by makes a lot more sense.
- Here are a few tips for picking the perfect vanity number: Make it easy to remember. It is all about the letters, so avoiding numbers at all costs is your best bet.Example: 1-888-THE-LOAN. Communicate what your business does. They are an extension of your brand. Use your number to tell people what you do like 1-888-DUI-FIRM does. There’s no confusion over what they sell there! Avoid unique spellings.
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