Your brand's visual identity is vital when it comes to branding and marketing. It's easily the most recognizable thing about your business and makes an impact on your reputation as well. Think about how many times you've visited a poorly designed website and left without making a purchase, or when you were less likely to walk into a restaurant on a street because of a shabby and unwelcoming exterior appearance.
Your brand's visual identity includes your logo design, fonts, photography, brand color palettes, visual style, website, social media content, and business cards. While you can certainly do all of this on your own, consider stepping away from Photoshop to hire a professional, especially when it comes to logo design.We offer logo designs for small businesses, please call us today and we will make it happen. Besides logo designs we create beautifull websites that will help to position your brand on a local level.
Brand guidelines are basically your Brand Bible. This is a document that holds all the ins and outs of your business and can be a useful resource for decision-making, employee training, and outside partnerships. If you're hiring a new employee or partnering up with another business, vendor, or content marketing service, such guidelines will help them understand who your brand is. This is particularly important if you're having an outside source create marketing content for you. The brand guidelines will help them understand your brand message when creating any marketing material.
Your brand guidelines should include:
Brand mission statement and vision
Values
Brand story
Logos
Typography
Photography or imagery
Brand voice
Sample copy
Audience personas
While brand guidelines take time to create, it’s essential for success. Thats why our company Intelligent Advertising is here to help you with any of your marketing needs.
In order for small businesses to compete, you must create and cultivate emotional connections with your audiences through your messaging, marketing, and engagement. Your brand is the most valuable asset in your business, and when it is done right. We have a team of dedicated graphic designers that can take your idea to the nexgt level. We help small businesses to stand out from the crowd o nthe local level. We design websites for small businesses.
In this guide, we’ll walk you through everything you need to know to create a brand identity for your small business. Hire a small business branding consultant today and take your business to the next level.
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- Intelligent Advertising is a full service branding agency helping small businesses to stand out in a competitive market place. We will educate and provide you a better understanding of your businesses current marketing scenario.
- Vanity numbers are easy to remember so they’re great for companies who do business over the phone on a national level or those who spend a lot of money on display advertising, like a billboard. Relying on customers to remember the 10 digit number they just saw on a billboard as they pass on the highway is simply unrealistic. Expecting them to remember something like 1-800-LAWYERS as they drive by makes a lot more sense.
- Intelligent Advertising is a full service branding agency helping small businesses to stand out in a competitive market place. We will educate and provide you a better understanding of your businesses current marketing scenario.