hen you think of your business and brand, what does it mean? Who are you as a company? Defining your brand is more than picking out colors and visuals. It's about the core of your company. Think about your values and goals. Do you have an origin story or a product offering that is unique and helps you stand out? What is your brand mission? How do you want your customers to remember you? All of these elements make up your business’s personality — your brand on a local level.
Having a strong brand identity is one of the most important factors in your marketing strategy. You can start defining your brand by doing exercises like:
Picking out 3-5 words that describe your brand and define your brand’s voice is a key torch the brand building identity
Brand guidelines are basically your Brand Bible. This is a document that holds all the ins and outs of your business and can be a useful resource for decision-making, employee training, and outside partnerships. If you're hiring a new employee or partnering up with another business, vendor, or content marketing service, such guidelines will help them understand who your brand is. This is particularly important if you're having an outside source create marketing content for you. The brand guidelines will help them understand your brand message when creating any marketing material.
Your brand guidelines should include:
Brand mission statement and vision
Values
Brand story
Logos
Typography
Photography or imagery
Brand voice
Sample copy
Audience personas
While brand guidelines take time to create, it’s essential for success. Thats why our company Intelligent Advertising is here to help you with any of your marketing needs.
Branding is vital for any business owner regardless of their business size. When it comes to establishing your brand, you first need to understand what branding means. It's marketing lingo for your logo, name, symbol, design, and other components associated with your business’s identity. Branding is essentially how people identify your company, whether it's through a great logo, a tagline, a color, or a feeling. Thats why before you start your business , you need to think first what exsactly you are offering to the public and from there you search for a domain that will later become a part of your brand. Intelligent Advertising is offering a wide range of services from brnding to local SEO marketing so your brand will stand out from the crowd.
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- Here are a few tips for picking the perfect vanity number: Make it easy to remember. It is all about the letters, so avoiding numbers at all costs is your best bet.Example: 1-888-THE-LOAN. Communicate what your business does. They are an extension of your brand. Use your number to tell people what you do like 1-888-DUI-FIRM does. There’s no confusion over what they sell there! Avoid unique spellings.
- We incorporate strategy, design & technology to grow your business. Your website is the first impression a new customer has of your business & your brand. We build custom, mobile friendly sites that will speak directly to your target market!We create websites specifically for Small Businesses. We believe in the power of community and entrepreneurship.
- Vanity numbers are easy to remember so they’re great for companies who do business over the phone on a national level or those who spend a lot of money on display advertising, like a billboard. Relying on customers to remember the 10 digit number they just saw on a billboard as they pass on the highway is simply unrealistic. Expecting them to remember something like 1-800-LAWYERS as they drive by makes a lot more sense.