Your brand's visual identity is vital when it comes to branding and marketing. It's easily the most recognizable thing about your business and makes an impact on your reputation as well. Think about how many times you've visited a poorly designed website and left without making a purchase, or when you were less likely to walk into a restaurant on a street because of a shabby and unwelcoming exterior appearance.
Your brand's visual identity includes your logo design, fonts, photography, brand color palettes, visual style, website, social media content, and business cards. While you can certainly do all of this on your own, consider stepping away from Photoshop to hire a professional, especially when it comes to logo design.We offer logo designs for small businesses, please call us today and we will make it happen. Besides logo designs we create beautifull websites that will help to position your brand on a local level.
Brand guidelines are basically your Brand Bible. This is a document that holds all the ins and outs of your business and can be a useful resource for decision-making, employee training, and outside partnerships. If you're hiring a new employee or partnering up with another business, vendor, or content marketing service, such guidelines will help them understand who your brand is. This is particularly important if you're having an outside source create marketing content for you. The brand guidelines will help them understand your brand message when creating any marketing material.
Your brand guidelines should include:
Brand mission statement and vision
Values
Brand story
Logos
Typography
Photography or imagery
Brand voice
Sample copy
Audience personas
While brand guidelines take time to create, it’s essential for success. Thats why our company Intelligent Advertising is here to help you with any of your marketing needs.
Branding is vital for any business owner regardless of their business size. When it comes to establishing your brand, you first need to understand what branding means. It's marketing lingo for your logo, name, symbol, design, and other components associated with your business’s identity. Branding is essentially how people identify your company, whether it's through a great logo, a tagline, a color, or a feeling. Thats why before you start your business , you need to think first what exsactly you are offering to the public and from there you search for a domain that will later become a part of your brand. Intelligent Advertising is offering a wide range of services from brnding to local SEO marketing so your brand will stand out from the crowd.
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- Considering a vanity number for your business? A vanity number will not only help your business sound more professional but also look more professional.
- Here are a few tips for picking the perfect vanity number: Make it easy to remember. It is all about the letters, so avoiding numbers at all costs is your best bet.Example: 1-888-THE-LOAN. Communicate what your business does. They are an extension of your brand. Use your number to tell people what you do like 1-888-DUI-FIRM does. There’s no confusion over what they sell there! Avoid unique spellings.