hen you think of your business and brand, what does it mean? Who are you as a company? Defining your brand is more than picking out colors and visuals. It's about the core of your company. Think about your values and goals. Do you have an origin story or a product offering that is unique and helps you stand out? What is your brand mission? How do you want your customers to remember you? All of these elements make up your business’s personality — your brand on a local level.
Having a strong brand identity is one of the most important factors in your marketing strategy. You can start defining your brand by doing exercises like:
Picking out 3-5 words that describe your brand and define your brand’s voice is a key torch the brand building identity
3 design tips for the perfect one-page website
Here are some tips to get the perfect combination of design and content for your one-page website:
1. Less is more and we already know this
Your content should be just like your one-page website: short and concise. Use engaging texts that stick to their core message and high-quality images that immediately grab your visitors’ attention.
The five Ws will help to keep your texts short and sweet: who, what, where, when, and why? Answer these questions, and your text will most likely contain all the key information relating to your topic. You can do without anything that doesn’t fit on your one page in Chicago or Illinoise
Make sure to have following content:
Short introduction to your company
Overview of your services
Image gallery with your best work plus references
Contact details (with optional contact form)
The only structure for a one-page website is: from top to bottom. You should structure your content accordingly. Ask yourself which point is the most important to your visitors. Put this right at the top of your page. Then comes the next most important topic, and so on.
Creating oroginal images for the website create a unique brand idea about your business. Let pictures do the talking and let Chicago customers find your business through the internet.
Even if your texts are brilliant and convey everything your visitors really need to know—pictures explain things in a way that words can’t keep up with. Photos, graphics, and videos catch the eye, create atmosphere, and fill your content with emotion. .jpg)
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- Intelligent Advertising is a full service branding agency helping small businesses to stand out in a competitive market place. We will educate and provide you a better understanding of your businesses current marketing scenario.
- Vanity numbers are easy to remember so they’re great for companies who do business over the phone on a national level or those who spend a lot of money on display advertising, like a billboard. Relying on customers to remember the 10 digit number they just saw on a billboard as they pass on the highway is simply unrealistic. Expecting them to remember something like 1-800-LAWYERS as they drive by makes a lot more sense.
- Intelligent Advertising is a full service Chicago based website design and internet marketing company.