hen you think of your business and brand, what does it mean? Who are you as a company? Defining your brand is more than picking out colors and visuals. It's about the core of your company. Think about your values and goals. Do you have an origin story or a product offering that is unique and helps you stand out? What is your brand mission? How do you want your customers to remember you? All of these elements make up your business’s personality — your brand on a local level.
Having a strong brand identity is one of the most important factors in your marketing strategy. You can start defining your brand by doing exercises like:
Picking out 3-5 words that describe your brand and define your brand’s voice is a key torch the brand building identity
Brand guidelines are basically your Brand Bible. This is a document that holds all the ins and outs of your business and can be a useful resource for decision-making, employee training, and outside partnerships. If you're hiring a new employee or partnering up with another business, vendor, or content marketing service, such guidelines will help them understand who your brand is. This is particularly important if you're having an outside source create marketing content for you. The brand guidelines will help them understand your brand message when creating any marketing material.
Your brand guidelines should include:
Brand mission statement and vision
Values
Brand story
Logos
Typography
Photography or imagery
Brand voice
Sample copy
Audience personas
While brand guidelines take time to create, it’s essential for success. Thats why our company Intelligent Advertising is here to help you with any of your marketing needs.
These marketing tips may seem like a lot to do, especially if you're running a small business by yourself or with just a few employees. And that's where small business branding consultants and freelancers come in. Many people – creatives in particular – offer small business branding services as a side hustle. You might not be able to afford a full branding agency, but you can probably find room in your budget for a freelancer or two.We van help to create your brand and position it on the local level.
Whichever direction you choose, just make sure you don't skimp on your branding strategy. It’s the first impression of your business and how your customers will remember you. Make it coun and call us today!
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