hen you think of your business and brand, what does it mean? Who are you as a company? Defining your brand is more than picking out colors and visuals. It's about the core of your company. Think about your values and goals. Do you have an origin story or a product offering that is unique and helps you stand out? What is your brand mission? How do you want your customers to remember you? All of these elements make up your business’s personality — your brand on a local level.
Having a strong brand identity is one of the most important factors in your marketing strategy. You can start defining your brand by doing exercises like:
Picking out 3-5 words that describe your brand and define your brand’s voice is a key torch the brand building identity
3 design tips for the perfect one-page website
Here are some tips to get the perfect combination of design and content for your one-page website:
1. Less is more and we already know this
Your content should be just like your one-page website: short and concise. Use engaging texts that stick to their core message and high-quality images that immediately grab your visitors’ attention.
The five Ws will help to keep your texts short and sweet: who, what, where, when, and why? Answer these questions, and your text will most likely contain all the key information relating to your topic. You can do without anything that doesn’t fit on your one page in Chicago or Illinoise
Make sure to have following content:
Short introduction to your company
Overview of your services
Image gallery with your best work plus references
Contact details (with optional contact form)
The only structure for a one-page website is: from top to bottom. You should structure your content accordingly. Ask yourself which point is the most important to your visitors. Put this right at the top of your page. Then comes the next most important topic, and so on.
These marketing tips may seem like a lot to do, especially if you're running a small business by yourself or with just a few employees. And that's where small business branding consultants and freelancers come in. Many people – creatives in particular – offer small business branding services as a side hustle. You might not be able to afford a full branding agency, but you can probably find room in your budget for a freelancer or two.We van help to create your brand and position it on the local level.
Whichever direction you choose, just make sure you don't skimp on your branding strategy. It’s the first impression of your business and how your customers will remember you. Make it coun and call us today!
Contact Us
Cards Accepted
BIZ EXPRESS
- Intelligent Advertising is a full service Chicago based website design and internet marketing company.
- Website development for small businesses in IL
- Here are a few tips for picking the perfect vanity number: Make it easy to remember. It is all about the letters, so avoiding numbers at all costs is your best bet.Example: 1-888-THE-LOAN. Communicate what your business does. They are an extension of your brand. Use your number to tell people what you do like 1-888-DUI-FIRM does. There’s no confusion over what they sell there! Avoid unique spellings.