Your brand's visual identity is vital when it comes to branding and marketing. It's easily the most recognizable thing about your business and makes an impact on your reputation as well. Think about how many times you've visited a poorly designed website and left without making a purchase, or when you were less likely to walk into a restaurant on a street because of a shabby and unwelcoming exterior appearance.
Your brand's visual identity includes your logo design, fonts, photography, brand color palettes, visual style, website, social media content, and business cards. While you can certainly do all of this on your own, consider stepping away from Photoshop to hire a professional, especially when it comes to logo design.We offer logo designs for small businesses, please call us today and we will make it happen. Besides logo designs we create beautifull websites that will help to position your brand on a local level.
Brand guidelines are basically your Brand Bible. This is a document that holds all the ins and outs of your business and can be a useful resource for decision-making, employee training, and outside partnerships. If you're hiring a new employee or partnering up with another business, vendor, or content marketing service, such guidelines will help them understand who your brand is. This is particularly important if you're having an outside source create marketing content for you. The brand guidelines will help them understand your brand message when creating any marketing material.
Your brand guidelines should include:
Brand mission statement and vision
Values
Brand story
Logos
Typography
Photography or imagery
Brand voice
Sample copy
Audience personas
While brand guidelines take time to create, it’s essential for success. Thats why our company Intelligent Advertising is here to help you with any of your marketing needs.
These marketing tips may seem like a lot to do, especially if you're running a small business by yourself or with just a few employees. And that's where small business branding consultants and freelancers come in. Many people – creatives in particular – offer small business branding services as a side hustle. You might not be able to afford a full branding agency, but you can probably find room in your budget for a freelancer or two.We van help to create your brand and position it on the local level.
Whichever direction you choose, just make sure you don't skimp on your branding strategy. It’s the first impression of your business and how your customers will remember you. Make it coun and call us today!
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- Considering a vanity number for your business? A vanity number will not only help your business sound more professional but also look more professional.
- Here are a few tips for picking the perfect vanity number: Make it easy to remember. It is all about the letters, so avoiding numbers at all costs is your best bet.Example: 1-888-THE-LOAN. Communicate what your business does. They are an extension of your brand. Use your number to tell people what you do like 1-888-DUI-FIRM does. There’s no confusion over what they sell there! Avoid unique spellings.
- BRANDED PHONE NUMBERS Vanity Numbers for Your Business Custom Toll Free Numbers We have over 9,000 Vanity Numbers to choose from