hen you think of your business and brand, what does it mean? Who are you as a company? Defining your brand is more than picking out colors and visuals. It's about the core of your company. Think about your values and goals. Do you have an origin story or a product offering that is unique and helps you stand out? What is your brand mission? How do you want your customers to remember you? All of these elements make up your business’s personality — your brand on a local level.
Having a strong brand identity is one of the most important factors in your marketing strategy. You can start defining your brand by doing exercises like:
Picking out 3-5 words that describe your brand and define your brand’s voice is a key torch the brand building identity
Brand guidelines are basically your Brand Bible. This is a document that holds all the ins and outs of your business and can be a useful resource for decision-making, employee training, and outside partnerships. If you're hiring a new employee or partnering up with another business, vendor, or content marketing service, such guidelines will help them understand who your brand is. This is particularly important if you're having an outside source create marketing content for you. The brand guidelines will help them understand your brand message when creating any marketing material.
Your brand guidelines should include:
Brand mission statement and vision
Values
Brand story
Logos
Typography
Photography or imagery
Brand voice
Sample copy
Audience personas
While brand guidelines take time to create, it’s essential for success. Thats why our company Intelligent Advertising is here to help you with any of your marketing needs.
In order for small businesses to compete, you must create and cultivate emotional connections with your audiences through your messaging, marketing, and engagement. Your brand is the most valuable asset in your business, and when it is done right. We have a team of dedicated graphic designers that can take your idea to the nexgt level. We help small businesses to stand out from the crowd o nthe local level. We design websites for small businesses.
In this guide, we’ll walk you through everything you need to know to create a brand identity for your small business. Hire a small business branding consultant today and take your business to the next level.
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- Considering a vanity number for your business? A vanity number will not only help your business sound more professional but also look more professional.
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- Vanity numbers are easy to remember so they’re great for companies who do business over the phone on a national level or those who spend a lot of money on display advertising, like a billboard. Relying on customers to remember the 10 digit number they just saw on a billboard as they pass on the highway is simply unrealistic. Expecting them to remember something like 1-800-LAWYERS as they drive by makes a lot more sense.