hen you think of your business and brand, what does it mean? Who are you as a company? Defining your brand is more than picking out colors and visuals. It's about the core of your company. Think about your values and goals. Do you have an origin story or a product offering that is unique and helps you stand out? What is your brand mission? How do you want your customers to remember you? All of these elements make up your business’s personality — your brand on a local level.
Having a strong brand identity is one of the most important factors in your marketing strategy. You can start defining your brand by doing exercises like:
Picking out 3-5 words that describe your brand and define your brand’s voice is a key torch the brand building identity
Be Consistent in what you write and put on your local listings across the web
Consistent information is not only helpful for potential customers; it’s also essential for your online web presence. Google favors consistency across the web, so make sure that your name, address, and phone number are listed in exactly the same format across all directory listings – this includes the way your address is abbreviated (Street vs. St.) and any business name inclusions (i.e. Inc.). If you find a listing that doesn’t have your business information listed in the correct format, find out what steps are required by the listing service to update your information. Oftentimes this requires setting up an account and claiming your listing, but each site is different.We help small businesses to get on the map. Call us today and we will help you to increase your presence across the web. Call Intelligent Advertising today! 
These marketing tips may seem like a lot to do, especially if you're running a small business by yourself or with just a few employees. And that's where small business branding consultants and freelancers come in. Many people – creatives in particular – offer small business branding services as a side hustle. You might not be able to afford a full branding agency, but you can probably find room in your budget for a freelancer or two.We van help to create your brand and position it on the local level.
Whichever direction you choose, just make sure you don't skimp on your branding strategy. It’s the first impression of your business and how your customers will remember you. Make it coun and call us today!
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- Vanity numbers are easy to remember so they’re great for companies who do business over the phone on a national level or those who spend a lot of money on display advertising, like a billboard. Relying on customers to remember the 10 digit number they just saw on a billboard as they pass on the highway is simply unrealistic. Expecting them to remember something like 1-800-LAWYERS as they drive by makes a lot more sense.
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- Intelligent Advertising is a full service branding agency helping small businesses to stand out in a competitive market place. We will educate and provide you a better understanding of your businesses current marketing scenario.